Press Release
Trailblazer “HearSkins” Revolutionizes and Destigmatizes Hearing Aids Through Style and Expression
Toronto, September 20th 2023: Born out of the need to dismantle the prevailing stigma surrounding hearing aids while simultaneously empowering one to “amplify” their identity, HearSkins is much more than a product; it is a mission.
The HearSkins mission is about breaking down stereotypes. It’s about empowerment. It’s about encouraging people to embrace identity – and share it with the world.
Between 30-45 million Americans, approximately 1 in 8, are grappling with hearing loss. Despite hearing aids being a viable solution, a social stigma deters many from wearing them. As a result, only 14% of those who would greatly benefit choose to use hearing aids.
Jen Aslin, Au. D., a practicing audiologist with an entrepreneurial mindset decided to blend her medical expertise with her passion for creating aesthetic products for people with hearing loss in order to tackle this problem. She came to the conclusion that rather than trying to hide hearing aids by making them smaller or concealable, it is much more empowering to turn them into a canvas for expression
Focusing on individuality as it amplifies the wearer’s identity and character, HearSkins offers a simple solution to customize and decorate hearing aids based on individual style choices. The product is a 3-design bundle, each design having 5 pairs of different sizes. HearSkins will launch with 8 different bundles.
The stickers are made of high-quality vinyl which is easily removable, which allows users to customize their devices based on their outfits, seasons, events, etc. The HearSkins team perfected the product by conducting rigorous market research and surveys, collecting feedback data, and then incorporating the feedback into the product.
“As we amplify our activity,” shares Jen Aslin, “we intend to increase distributions of free promotional HearSkins to build brand awareness, and then enable direct sales of HearSkins. We believe that every individual’s journey is unique, and so should be their expression.” Talking about the future plans for HearSkins, she adds “Philanthropy is a powerful approach, and we have embraced it through simultaneously founding the Hearing Hope Foundation – our nonprofit that will advance the destigmatization of hearing aids through additional avenues. HearSkins and the Hearing Hope Foundation will work closely in a combined effort to achieve our overall mission and improve the lives of wearers across the country.
HearSkins products will now be available for purchase at www.HearSkins.com and will be available for worldwide shipping. One sticker bundle retails for CAD45 + taxes.
Please find the images attached below.
About HearSkins
HearSkins was created by an audiologist with a passion for seeking to destigmatize the use of hearing devices. Designed with the motto “Amplify Your Identity”, HearSkins creates products that bring style and unique expression for people who wear hearing aids. Why not change the way people feel about wearing their hearing devices? Let’s celebrate it with HearSkins…and amplify your identity!
Product: “HearSkins” Hearing Aid Stickers
Link: https://www.kickstarter.com/projects/gateways-art/hearskins-hearing-aid-stickers- revolutionizing-hearing-aids?ref=discovery_category
https://www.hearskinslaunch.com/about.html
Key Messages:
- HearSkins is revolutionizing hearing aids
- – The product was born out of the need to individualize and battle the stigma around hearing aids.
- – HearSkins aims to turn hearing aids into a canvas for expression, rather than trying to hide them by making them smaller or concealable.
- – It is a product that focuses on individuality as it amplifies the wearer’s identity and character.
- HearSkins offers personalized experiences
- – HearSkins offers the simple solution to customize and decorate hearing aids based on individual style choices.
- – The product is a 3 design bundle, each design having 5 pairs of different sizes. HearSkins will launch with 8 different bundles.
- – The stickers are made of high quality vinyl which is easily removable, which allows users to customize their devices based on their outfits, seasons, events, etc.
- HearSkins is a research backed product
- – The brand’s project partner and founder, Jen Aslin, Au. D., is a practicing audiologist with an entrepreneurial mindset. She blends her medical expertise with her passion for creating retention and aesthetic products for people with hearing loss.
-
Product: “HearSkins” Hearing Aid Stickers
Link: https://www.kickstarter.com/projects/gateways-art/hearskins-hearing-aid-stickers- revolutionizing-hearing-aids?ref=discovery_categoryhttps://www.hearskinslaunch.com/about.html
Key Messages:
- HearSkins is revolutionizing hearing aids
- – The product was born out of the need to individualize and battle the stigma around hearing aids.
- – HearSkins aims to turn hearing aids into a canvas for expression, rather than trying to hide them by making them smaller or concealable.
- – It is a product that focuses on individuality as it amplifies the wearer’s identity and character.
- HearSkins offers personalized experiences
- – HearSkins offers the simple solution to customize and decorate hearing aids based on individual style choices.
- – The product is a 3 design bundle, each design having 5 pairs of different sizes. HearSkins will launch with 8 different bundles.
- – The stickers are made of high quality vinyl which is easily removable, which allows users to customize their devices based on their outfits, seasons, events, etc.
- HearSkins is a research backed product
- – The brand’s project partner and founder, Jen Aslin, Au. D., is a practicing audiologist with an entrepreneurial mindset. She blends her medical expertise with her passion for creating retention and aesthetic products for people with hearing loss.
- – The team at HearSkin conducted rigorous market research, collected feedback data via surveys, and then incorporated it into the product.
– The team at HearSkin conducted rigorous market research, collected feedback data via surveys, and then incorporated it into the product.
Written by Zaina Meher Kadiri (assignment)
(September, 2023) - HearSkins is revolutionizing hearing aids