Thirsty Fox Cider steals the show with 3 wins at the International Cider Challenge 2021
August XX, 2021: Thirsty Fox was the undeniable star of the show at the prestigious International Cider Challenge in 2021, New York. A brand of Trillum Beverages that set out to create a culture for craft ciders in India in November 2019, Thirsty Fox has now procured 3 awards at the international level. These accolades are just the latest additions to Thirsty Fox’s extended list of achievements.
Thirsty Fox was awarded a Gold for Design & Packaging, a Silver for Flavour and a Bronze for New Style.
The signature short, stout and dark stubby bottle which blends together functionality and aesthetic along with the admirable packaging has enabled the brand to create a distinct personality, thereby commanding its premium positioning and stark visibility on the shelf. The very brilliance of the story weaved by the packaging makes Thirsty Fox deserving of a Gold in the Design & Packaging category.
Next, Thirsty Fox scored a Silver in the Flavour category for India’s first hopped cider- Kipp, an unfiltered cider with a bitter-sweet complexity. The unique aspect of this cider comes from the slow process of fermentation with a proprietary blend of hops in amalgamation with cold-pressed apple juice. The result is a cloudy, fruit-flavoured cider with heady topical aromas and lingering finish that has taken 2 years to perfect.
Last but most definitely not the least, the brand also secured a Bronze in the New Style category for the Izzy variant. A bright and crisp golden summery cider which has been delicately balanced with orange blossom honey, Izzy’s feat is a testament to Thirsty Fox’s consistent and dedicated innovation in the cider segment in the country.
The International Cider Challenge (ICC) , which is now running in its 11th year, is the most authoritative, respected and influential cider competition in the world. Being a victor at the ICC automatically benchmarks a brand as prestigious, credible, innovative and quality driven. Thus winning 3 awards at the 2021 International Cider Challenge has confirmed Thirsty Fox’s position in the upper echelon.
Pinning yet another achievement to the brand’s name, Siddharth Sheth – Founder & CEO said, “We are honoured to have been recognized for our hard work and accomplishments at this year’s International Cider Challenge. Thirsty Fox is our labour of love that channels our passion in order to revolutionize the craft cider segment in India. It’s immensely gratifying to see our efforts bear fruit and that too at such a distinguished and respected platform. We hope to continue to raise the bar in the industry through our much-loved ciders- Izzy, Reed and the most recent addition to our portfolio, Kipp.”
With an array of global recognition under its belt, these impressive triumphs are no new feat for Thirsty Fox. They have been on a winning streak since 2020 (just one year since their inception in 2019) when they won India Cider of the Year and a Bronze for the Reed variant at the New York International Cider Competition. In 2021 accompanying the aforementioned awards at the International Cider Challenge, Thirsty Fox has also won a Bronze for the Izzy variant at the Asia International Beer Competition in Hong Kong, and India Cider of the Year and a Silver for the Kipp variant at the New York International Cider Competition.
As the alcoholic spirits and beverage industry experiences a surge of launches, Thirsty Fox taps right into this wave of young brands and charges the lead for craft ciders in India. Thirsty Fox is not here to merely supply a new product to the market, but here to establish brand affinity and cultivate a lifestyle of craft ciders through innovative products, storytelling, social media presence and online activities.
About Thirsty Fox
We are Trillium Beverages, a team of passionate cider lovers who believe that anything worth doing is worth doing well. In Thirsty Fox, we aspire to create a culture for craft ciders in India. The brand was launched in Mumbai in November 2019, introducing a new category to the nation’s alcoholic beverage segment. We make our ciders in small batches, and the team goes to great lengths to make sure every drop of Thirsty Fox tastes the way it does – by letting nature do what she does best.
Our portfolio consists of award winning ciders in India – Izzy, Reed & Kipp.
Izzy is golden summery cider, bright, and crisp delicately balanced with orange blossom honey. 6% ABV, Gluten-free.
Reed is a beautiful ruby red cider, semi-dry, mildly fizzy, conditioned with tart cherries and peppercorns. 5.4% ABV, Gluten-free, Vegan.
They are best consumed chilled, 4-6 deg. C. in our signature glass, the Rastal Craft Master One.
Kipp is a juicy, unfiltered cider with a bitter-sweet complexity. The freshest batch of hand-picked apples is slowly fermented with a proprietary blend of hops and blended with cold-pressed apple juice. The result is a cloudy, fruit-forward cider with heady tropical aromas and a lingering finish.
Thirsty Fox currently available at select outlets across Mumbai, such as Foodhall, Santa Cruz; Haiko Supermarket, Powai; Living Liquidz, Hops Cork, Bandra and others. We are also at Dorabjee’s in Pune, soon to retail in Delhi NCR, Bangalore, and Goa.
Price: Rs.300 for 330 ml glass stubby bottles for IZZY & REED.
Price for Kipp: Price- Rs. 350 for 330 ml glass stubby bottles
For more information, please visit: https://thirstyfox.com/
Written by Zaina Meher Kadiri for Thirsty Fox
(June, 2021)