Here come the minis: asa beauty launches mini lipsticks and mini lip and cheek tints

They say that big things come in small packages and asa beauty is here with the exciting launch of a Mini-Collection, comprising of the asa Mini Crème Lipstick, the asa Mini Hydra Matte Lipstick and the asa Mini Lip & Cheek Tint.

asa beauty celebrates the women who are making conscious choices today so that we can have a better tomorrow. The Mini-Collection from asa is perfect for the asa woman that lives a bustling life and is often on the go. Super lightweight and easy to carry around all day, the Mini-Collection will help you look fresh and flawless throughout the day.

The asa Mini Crème Lipstick comes in an easy-to-carry mini bullet which delivers a velvety, lustrous shine in soothing wheatgerm and argan oil-infused goodness. Its moisture-rich formulation and sustainably sourced shea and cocoa butter give you a high colour payoff which nourishing your lips at the same time.

Now you can also experience the enchanting, rich colours of the asa Hydra Matte Lipsticks in a mini version. The more than 94% natural, creamy formulation gives you an intense colour payoff with a lasting matte finish and assures a perfectly contoured pout. The moisture-rich and ethically sourced cocoa and shea butter in this mini lipstick gives a radiant touch to your whole look.

The asa Mini Lip & Cheek Tint is perfect for those who want to add a burst of colour to their faces on rushed mornings. The minimum waste packaging makes it an eco-friendly staple in your bag. Infused with walnut seed & orange peel oils, the product gives you a dewy, soft and refreshing glow. The shea butter imparts a silky smooth texture that seamlessly blends into your skin, giving you a natural flushed look.

Staying true to their brand philosophy of ‘#CleanAwakening”, asa has created this blush ensuring it is vegan, sustainable and free from animal cruelty, parabens, sulphates and several other harmful ingredients. asa is on a mission to promote consciously choosing the greater good while simultaneously treating oneself luxuriously. asa also offers a Refillable Program which aims to minimise waste and reduce carbon footprint.


The entire brand range is available on, Nykaa and all leading e-commerce retailer platforms.

The makeup ranges from INR 1750 to INR 2900 while the refills range from INR 1250 to INR 2450.

Thank you.


Written by Zaina Meher Kadiri for asa beauty
(November, 2021)