7 Signs You Need To Rebrand
Feeling like your brand is no longer resonating with your target audience? Finding that your marketing efforts are no longer as effective as they used to be? If so, it might be time for a rebrand.
Rebranding is the process of creating a new image for a product or company. It can involve changing the name, logo, design, and even the marketing strategy. Rebranding is often done when a company feels that its current image is no longer working or when it wants to target a new audience.
Several signs indicate that your company needs to rebrand, and we have discussed a few in this article. Now, if you are ready, let’s dive deep.
7 Signs You Need To Rebrand
There is no denying that rebranding is difficult and involves many risks, such as a dip in sales and confusion among your customers. That’s why it’s imperative that you know the risk of rebranding before you go ahead with it. This will help you figure out whether rebranding is really necessary.
If you are considering rebranding your business because of poor sales or futile brand awareness efforts, you might want to stop and reconsider. These problems can be resolved using other methods like carrying out proper market research or building a new marketing strategy to recognize the cause.
However, if you are making this decision because your business’s values, mission, market, and vision are no longer reflected in your brand, a rebrand might just be what you need. Here are a few signs you need to rebrand.
#1 To Shake Off A Bad Image
Businesses often rebrand themselves when their current reputation and brand identity have been tarnished in one way or another. So, if that’s the case with your business, you could consider rebranding and changing how it’s perceived.
#2 Attention
Have your sales dipped of late? If so, rebranding could work, creating a buzz among consumers. However, you need to have a strong marketing strategy as well to sustain it. Otherwise, you are likely to lose your brand recognition altogether, which sets you back even further.
#3 Acquisitions And Mergers
When two businesses join forces, two brand identities join forces as well. If your business is merged or acquired with a bigger company, you will have to let go of your current brand and build a new one that reflects the values of the new entity. Doing this will not only prevent confusion but also help build trust.
#4 Setting Up In New Locations
Rebranding will be a perfect decision if you are scaling your business to international markets where people might fail to identify with your present brand messaging, logo, etc.
#5 Change Of Philosophy
Your business’s values, vision, and mission most likely command all your important business decisions at your company. If your business’s brand values or its old way of doing business should change to achieve your goals efficiently. Then rebranding can be a perfect decision.
#6 Market Repositioning
One of the primary reasons brands are built is to help connect businesses with their prospects on a deeper level. Therefore, if you have decided to reposition your firm to target a new customer demographic through promotion, price, or product, your brand will require rebranding.
#7 For A New And Fresh Look
Design standards change with time, and businesses want to appear as clean as possible so that customers buy their products. If you want a new and fresh look for your business and to modernize your brand identity, rebranding would be a great idea.
Final Thoughts
It can be a little difficult to admit that you need to rebrand, but if any of the signs below resonate with you, it might be time for a change.
Before we sign off, we want to remind you that rebranding is not just about changing your logo or tagline. It’s really about creating an entirely new brand strategy and identity that will resonate with your target audience. Believe it or not, it can do wonders for your brand if done the right way.
Written by Zaina Meher Kadiri for Gray Line Media
(November, 2022)